Some leaders use threats to win adherents. They invoke death to force good
behavior and to herd people toward paradise.
Others woo with grand promises. If you have no satisfaction, they offer bliss.
If you feel inadequate, they offer success. If you are lonely, they offer
acceptance.
But if we do not fear death and are happy, what will such leaders have to offer?
Deng Ming-Dao, "365 Tao - Daily Meditations", #20