Java Zen:Thinking Out Loud Friday, 2017.12.15
It is easier to stay out than get out.

		Mark Twain

2002.01.25

Marketing 101 for Medical Students and Researchers

Word Chefs have a long tradition of serving palatable word salads to the masses for as long as there have been words. Governments do it (maimed and murdered civilians are described as “collateral damage”). Corporations do it (people aren’t fired, they’re “downsized”). Caveat Emptor. Riiiiiight. More like Cave Canem. Particularly when this type of spin is applied to all things medical. Centuries of voodoo, witchcraft, hocus-pocus and colossal arrogance have endeavored to pound the idea of “Trust your doctor – ALWAYS, OR ELSE!” into the collective psyche. So such spin carries quite a bit of danger for us average Jane’s and Joe’s.

Case in point. There’s a tornado of recent controversy over the efficacy of mammograms in breast cancer diagnosis. Seven large studies of mammography have been called into question as being “seriously flawed” and according to a New York Times article by Gina Kolata, “An independent panel of experts [the PDQ screening and prevention editorial board] said there is insufficient evidence that mammograms can prevent breast cancer deaths.” Previously, this same group had said “the evidence showed mammograms, starting at age 40, prevented breast cancer deaths.” Emphasis added.1 (more…)

2002.01.07

Dan Issel’s Tongue

Dateline: Tuesday, December 11, 2001

Dan Issel, coach of the Denver Nuggets, a professional basketball team, had the following exchange with a fan, as reported by local ABC affiliate Channel 7 News:

Fan: “You suck *******!”

Issel: “Hey go buy another beer. Go drink another beer, you ****** Mexican piece of ****.”

Because of the remark, Issel was suspended for four games without pay and apologized, stating “I take full responsibility for my actions and I’m sorry for the embarrassment it’s caused my team, my family.” The local Hispanic community sought Issel’s direct apology and demanded he be fired, in spite of the fact the fan had accepted Issel’s apology.

This public display has me thinking about the thing from a variety of angles. (more…)


All content copyright © 1994 - Gregory Paul Engel, All Rights Reserved. The content or any portion thereof from this web site may not be reproduced in any form whatsoever without the written consent of Gregory Paul Engel. Queries may be sent to greg dot engel at javazen dot com.

No posts for this category or search criteria.